Phillip Goodhand-Tait

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Advertising and marketing General public Library Providers in Sierra Leone


The thought of instituting advertising and marketing ideas to non-profit institutions these as library and data Providers isn’t any more time a controversy. Organisations operate within an surroundings of modify. Nowadays we are living inside of a world marketplace for a lot of items and expert services through which technologies, getting power and many factors alter on a regular basis. One of the crucial element capabilities of marketing is always to determine how these changes have an effect on clientele’s wishes and needs and also to acquire organisational methods and strategies that could make certain which the library meets these challenges (Dransfield and Needham, 1995). It is actually consequently not surprising that general public librarians are becoming a member of the marketing bandwagon. This short article explores the marketing activities during the functions from the Sierra Leone Public Library providers.managed client

Community Libraries

A Public Library is funded wholly and partly from community resources and also the use of and that is not limited to any course folks locally but freely accessible to all. It can be a significant company of enlightenment for grownups, providing for children the recorded ordeals of others that will enable them to mature into older people.

Usherhood (1981) outlined Public Library as an group founded, supported and funded through the neighborhood, possibly through neighborhood, regional or countrywide federal government or by means of some kind of or other local community organization. It provides access to expertise, info and works of imagination via a variety of resources and companies and similarly offered to associates from the public neighborhood regardless of race, nationality, economic and employment status and academic attainment.

The Sierra Leone Library Board (SLLB)

The Sierra Leone Library Board (SLLB) was founded by Ordinance in June, 1959. The location up of the Board was envisaged from the Government’s White Paper on Instructional Development in 1958 and its features outlined therein as follows:

• To offer a national/public library Support;
• To support and fortify programmes of adult and essential education and learning;
• To provide efficient companies for youngsters and younger older people like requisite expert services to schools;
• To offer substantially essential information and facts and references solutions;
• To supply in which needed satisfactory companies for particular groups, which is girls and women, language groups.

The Central Library is meant to give general public services to Freetown and likewise to operate as headquarter from the National/Public Library services and also to give lodging for a increasing assortment of ebook and non-book supplies within the nation. It does all complex processing of inventory with the Regional and Branch Libraries and has an Adult Lending Reference and a Kid’s office.

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